International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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IMPACT OF MARKETING STRATEGIES ON TOURISM SECTOR IN UP
2 Author(s): WARSHI SINGH ,PROF. VAISHALI DHINGRA
Vol - 15, Issue- 5 , Page(s) : 118 - 124 (2024 ) DOI : https://doi.org/10.32804/IRJMSH
The tourism sector in Uttar Pradesh (UP), India's most populous state, plays a vital role in its economy, yet faces challenges in attracting and retaining tourists.