( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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AN EXPLORATORY RESEARCH ON FACTORS INFLUENCING CUSTOMERS’ INVESTMENT BEHAVIOR TOWARDS MUTUAL FUNDS

    3 Author(s):  MS. PRIYANKA SINGH,DR. VINITENDRA PRATAP SINGH,DR. SHIVANGEE TIWARI

Vol -  15, Issue- 5 ,         Page(s) : 242 - 258  (2024 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Investors nowadays have a vast array of investment opportunities due to the highly competitive market landscape. Amid the volatile financial environment, mutual funds stand out as a professionally managed, safe, and less risky investment option, making them an attractive

Agrawal, G., & Jain, M. (2013). Investor’s Preference Towards Mutual Fund in Comparison to Other Investment Avenues. Journal of Indian Research, 1(4), 115–131.
Alamelu, K., & Indhumathi, G. (2017). Investors Perception Towards Mutual Funds in Madurai District, Tamil Nadu. International Journal of Engineering Development and Research, 5(3), 1171–1175.

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