( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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THE INFLUENCE OF PATRIOTIC ADVERTISING ON CONSUMER BEHAVIOUR TOWARDS NATIONAL, MULTINATIONAL AND INTERNATIONAL BRANDS

    2 Author(s):  TANYA GUPTA, DR. VANDANA TOMAR

Vol -  15, Issue- 7 ,         Page(s) : 205 - 213  (2024 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Patriotic marketing has emerged as a significant phenomenon in the contemporary business landscape, where brands seek to capitalize on national pride and identity to forge deeper connections with consumers.

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