( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 163    Submit Your Rating     Cite This   Download        Certificate

MULTI-LEVEL MARKETING : AN INSIGHT INTO NETWORK MARKETING

    2 Author(s):  MS. ANTRIKSHA NEGI ,MR RAVINDER PANT

Vol -  5, Issue- 7 ,         Page(s) : 8 - 17  (2014 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

ABSTRACT Direct selling industry in India is one of the fastest growing non-store retail formats. Various store and non-store retail formats have evolved to cater to this growing market and direct selling is one such non-store retail format. The growing Indian market has attracted a large number of Indian and foreign direct selling companies. By 2014-15 direct selling business in India would reach a size of Rs 10,843 crore on back of increased consumer spending. Multi-level marketing (MLM) also known as pyramid selling, network marketing, and referral marketing is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of the other sales people that they recruit. This paper attempts to focus on key aspects of MLM and also what further researcher can add on to the existing literature.

1. Tamang Bahadur Naina(2008). “Role of Network Marketing In Non Timber Forest Products (NTFPs) Promotion (A Case Study of Easy Multitrade International (P) Ltd, Nepal)”, A Project Paper Submitted for Partial Fulfillment of the Requirements of Bachelor of Science in Forestry Researcher Tribhuvan University Institute of Forestry, Hetauda Campus Hetauda, Nepal September, 2008
2. Dai Fu (2012). “A Model of Network Marketing Business Entrepreneurial Performance”, A thesis Submitted to School of Management The University of Technology, Sydney in partial fulfillment of the requirements for the degree of Doctor of Philosophy
3. Hill Shawndra, Provost Foster and VolinskyChris (2006).  “Network-Based Marketing: Identifying Likely Adopters via Consumer Networks” , Statistical Science, Vol. 21, No. 2, 256–276 , DOI: 10.1214/088342306000000222
4. Constantin Cristinel (2009). “Multi-Level Marketing - A Tool of Relationship Marketing”, Bulletin of the Transilvania University of Brasov, Vol. 2 (51), Series V: Economic Sciences, Pp. 31 –36
5. https://www.google.co.in/?gfe_rd=cr&ei=h9C7U4C2FeeL8QfomoHgAQ&gws_rd=ssl#q=literature%20review%20on%20multi%20level%20marketing
6. Elina Oksanen (2000). “Organizational Roles of Sales People In The Network Marketing Context”, Retrieved online : http://impgroup.org/uploads/papers/103.pdf 
7. http://en.wikipedia.org/wiki/Multi-level_marketing
8. http://blog.ficci.com/direct-selling-india/2891/
9. http://onlinemlmcommunity.com/top-21-qualities-of-successful-network-marketers-and-mlm-distributors/

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details