( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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WOMEN BEHAVIOUR REGARDING COSMETICS PRODUCTS: AN EMPIRICAL STUDY OF SOUTH DELHI

    1 Author(s):  MRS. VEENA

Vol -  5, Issue- 7 ,         Page(s) : 37 - 44  (2014 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

As consumers, Generally Indian women attach great importance to cosmetics and fashion. Women of South Delhi are focused on personal appearance in society. The main purpose of this paper is to study South Delhi women’s buying behaviour as regards to cosmetics products in the context of increasing consumption of such products. During survey it is found that Women have to low brand loyalty for cosmetics brands. Many brand managers are, consequently, competing aggressively for market share in this emerging sector.

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