International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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THE ADAPTIVE SYNERGY GROWTH MODEL: A STRATEGIC FRAMEWORK FOR B2B DIGITAL GROWTH
1 Author(s): PINAKI MANDAL
Vol - 14, Issue- 11 , Page(s) : 450 - 458 (2023 ) DOI : https://doi.org/10.32804/IRJMSH
The B2B landscape is evolving rapidly, driven by technological advancements and the increasing need for digital transformation. The Adaptive Synergy Growth Model (ASGM), proposed by Pinaki Mandal, Ph.D., offers a strategic framework for B2B companies to harness digital growth while ensuring synergy across business functions.