( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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THE ADAPTIVE SYNERGY GROWTH MODEL: A STRATEGIC FRAMEWORK FOR B2B DIGITAL GROWTH

    1 Author(s):  PINAKI MANDAL

Vol -  14, Issue- 11 ,         Page(s) : 450 - 458  (2023 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The B2B landscape is evolving rapidly, driven by technological advancements and the increasing need for digital transformation. The Adaptive Synergy Growth Model (ASGM), proposed by Pinaki Mandal, Ph.D., offers a strategic framework for B2B companies to harness digital growth while ensuring synergy across business functions.

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