( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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EFFECT OF CUSTOMER SATISFACTION TOWARDS PURCHASING ORGANIC COSMETIC PRODUCTS

    2 Author(s):  DR.S. PRABAKARAN, M.PARVATHY

Vol -  15, Issue- 10 ,         Page(s) : 47 - 52  (2024 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Since its Indian rivals began producing goods to satisfy the growing demands of the domestic and global markets, the Indian cosmetics sector has grown rapidly over the past several decades. Consumers' fashion sensibilities and spending power were thought to be the main factors propelling the cosmetics sector.

Afonso, C., Gavilán, D., Gonçalves, H. M., & de Madariaga, J. G. (2017). Why consumers purchase organic products? The role of environment, health and age. 29th International Marketing Conference AEMARK (pp. 36-50). Seville: ESIC. 
Alhedhaif, S., Lele, U., & Kaifi, B. A. (2016). Brand Loyalty and Factors Affecting Cosmetics Buying Behavior of Saudi Female Consumers. Journal of Business Studies Quarterly , 7 (3), 24-38.

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