( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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PRICE UNFAIRNESS PERCEPTION: A CONCEPTUAL MODEL

    1 Author(s):  DR SHRUTI MATHUR

Vol -  15, Issue- 11 ,         Page(s) : 125 - 136  (2024 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

This paper examines the concept of price fairness through an in-depth review of literature. It aims to develop a conceptual model of perception of price fairness. The model identifies the factors which affect the development of this perception.

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