( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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DIRECT MARKETING AND ITS USE

    1 Author(s):  VIKAS KUMAR

Vol -  5, Issue- 7 ,         Page(s) : 373 - 378  (2014 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Direct marketing is just what it sounds like - directly reaching a market (customers and potential customers) on a personal (phone calls, private mailings) basis, or mass-media basis (infomercials, magazine ads, etc.). Direct marketing is often distinguished by aggressive tactics that attempt to reach new customers usually by means of unsolicited direct communications. But it can also reach out to existing or past customers. A key factor in direct marketing is a "call to action." That is, direct marketing campaigns should offer an incentive or enticing message to get consumers to respond (act).

Websites
1. http://www-rohan.sdsu.edu/
2. http://www.entrepreneur.com/article/80786
3. http://womeninbusiness.about.com/
Books
1. Commonsense Direct & Digital Marketing Paperback – 2 Nov 2012 by Drayton Bird (Author)
2. Direct Marketing: Strategy, Planning, Execution Hardcover – January 21, 2000 by Edward Nash (Author)

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