( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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MEASURING CUSTOMER SATISFACTION THROUGH VALUE DELIVERY WITH REFERENCE TO INDIAN RETAIL INDUSTRY – A CONCEPTUAL PERSPECTIVE

    1 Author(s):  SRINIVAS RRS

Vol -  5, Issue- 7 ,         Page(s) : 212 - 225  (2014 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

In the present marketplace, the customers are more informed than ever as they can reach out for the best offers available in the market, identify different alternatives by different companies, therefore, it can be said that they are the reasons for the best values to be created in the marketplace. In general, many of the numbers used for “value” in a price-value map will necessarily be informed guesses. Still, even an approximate map is much more useful for strategic purposes than no map at all, and it can also serve as a good internal communication device for explaining a company’s strategic marketing decisions. This paper envisages the Value Proposition of Value Delivery with reference to Indian Retail Industry.

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