( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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AI-DRIVEN SOCIAL MEDIA MARKETING IN FMCG: BOOSTING ENGAGEMENT, LOYALTY, AND SALES

    2 Author(s):  MS SWATI,DR POONAM MALIK

Vol -  16, Issue- 3 ,         Page(s) : 214 - 222  (2025 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The Fast-Moving Consumer Goods (FMCG) sector is increasingly leveraging artificial intelligence (AI) to enhance social media marketing strategies.

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