( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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WHY BRANDING

    1 Author(s):  MRS. AYUSHI GUGLANI

Vol -  5, Issue- 7 ,         Page(s) : 345 - 348  (2014 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Biggest misconception about branding:-Your brand is not your product, your logo, your website or your name. It is what you customers perceive about you and how you make them feel. To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact. The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

1. Principles of Marketing Management (Philip Kotler).

2. Selling the Invisible (Harry Beckwith).

3. Marketing Management (T.N. Chabbra).

4. Wikipedia.

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