( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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FACTORS INFLUENCING VENDOR BUYER RELATIONSHIP SATISFACTION: - A REVIEW STUDY

    2 Author(s):  PROF. VINOD KUMAR BISHNOI , PARMJOT SINGH

Vol -  5, Issue- 10 ,         Page(s) : 44 - 59  (2014 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Building on the extent literature of buyer-seller relationships, this article aims to present the factors describing the relationship building process between vendors and buyers in the Automobile industry. Results from analyzing various articles and studying the factors affecting the relationship between automakers and auto suppliers helps us to understand the degree of satisfaction of relationships among the partners. We demonstrate various factor that how relational satisfaction leads to maintain the relationship. It was concluded that new forms of relationships between automakers and their suppliers resulted in a hierarchical structure of supply of auto parts. It is not possible to generalize, but it was observed that the relations depend on the collaborative behavior of the partner, information and technology sharing activities and the history of relations between vendor and buyer. Nowadays relations are closer to the characteristics of a cooperative model, with long-term relationships and greater mutual dependence. The relationship cannot be regarded as strictly cooperative or competitive relationships. An effort has also been made to identify critical issues and scope of future research.

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