Abstract Marketing has pretty much been around forever in one form or another. Since the day when humans first started trading whatever it was that they first traded, marketing was there. Marketing was the stories they used to convince other humans to trade. The methods of marketing have changed and improved, and we''ve become a lot more efficient at telling our stories and getting our marketing messages out there. The development of e-marketing has been one of the most important and influential trends in the field of business, marketing and Information Technology offer the past decade. It has revolutionised the manner in which certain businesses market their products and the advent of social media offers the potential to revolutionise the manner in which businesses and consumers interact in the future. E - Marketing is the product of the meeting between modern communication technologies and the age-old marketing principles that humans have always applied.