( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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MISLEADING ADVERTISING – IS ADVERTISING A PACK OF LIES?

    2 Author(s):  SARITA SINGH , SHEETAL CHAUHAN

Vol -  6, Issue- 1 ,         Page(s) : 165 - 169  (2015 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

ABSTRACT In this age of modern commercialism advertisements play a crucial role. In today’s fast moving, high tech world, businesses uses advertisements to make prospective aware about their products and services. This research paper in brief reviews the self regulatory mechanism on misleading advertising in India and the effectiveness of this self regulatory body through recent reported cases.

1. Buik, Carl, “Dealing with Unfair Trade Practices”, Addis Ababa, May 2008
2. http://en.wikipedia.org/wiki/Advertising_Standards_Council_of_India
3. http://www.ascionline.org/index.php/mission.html http://www.bhu.ac.in/lawfaculty/seminar2014/National.pdf
4. http://articles.economictimes.indiatimes.com/2014/oct/31
5. http://www.ndtv.com/article/india/complan-kelloggin-trouble-over-ther%20ads

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