International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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ONLINE SHARE TRADING CUSTOMERS’ SATISFACTION STUDY
3 Author(s): SONALI AGARWAL , ARUN KUMAR , NARENDRA SINGH NEGI
Vol - 5, Issue- 12 , Page(s) : 292 - 295 (2014 ) DOI : https://doi.org/10.32804/IRJMSH
Abstract Online share trading has been going viral in India ever since its inception. The present study aims at recording and studying the experiences of the traders using this facility and bringing about the trends of investment and the pros and cons of various online brokerage sites. The results found are astonishing as the younger generation with good education and medium income are found to be active participants induced mainly by friends and access the facilities on a daily basis from home/office. ICICI and Sharekhan websites remain popular and investors rate them good to average in their provisions.