( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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CORPORATE SOCIAL RESPONSIBILTY IN BANKING SECTOR

    3 Author(s):  MANISH KUMAR , AMIR SHAMIM , PRERNA SONI

Vol -  6, Issue- 3 ,         Page(s) : 7 - 18  (2015 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The Concept of Corporate Social Responsibility is not a new one but its focal point changes with the changing requirements of business and varying social needs. The beginning of 2lst century in India has seen the term CSR coming to the fore front of development of discussion. In recent times, the Corporate Social Responsibility is emerging as a significant feature of business philosophy, reflecting the impact of business on society in the context of sustainable development. The main objectives of this paper are to study the existing CSR practices in selected Nationalized Banks and suggest for the implementations of model CSR practices in Indian Banks. Though the Indian banks are making efforts in the CSR area but sill there is a requirement of more emphasis on CSR. The banks have focused on community welfare and farmers’ Welfare programs but the efforts for women welfare and education are not sizeable. There are some banks which are not even meeting the regulatory requirement of Priority sector lending and rural branch expansion. However, the private sector banks have overall highest contribution in CSR activities. But public sector banks still lagging in this area. There is a need to frame a CSR in every bank and prioritization of activities for social spending and allocation for separate funds should be given for this specific purpose in order to attain the social objectives.

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