( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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“SELF SERVICE TECHNOLOGY AND ITS PERCEPTION ON SERVICE QUALITY-A STUDY OF PUBLIC & PRIVATE SECTOR BANKS”

    1 Author(s):  KHALEEQ UR RAHEMAN

Vol -  6, Issue- 1 ,         Page(s) : 392 - 398  (2015 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Indian Banking industry is one of the most technologically advanced industries with vast networks of branches empowered by strong banking systems, their wide range of product and effective distribution channel capabilities. However, regulatory, structural and technological factors are significantly changing the banking environment throughout the world. One of the most important factors that is motivating the growth of the Indian banking institutions is the liberalization. The financial sector reforms in India were designed to infuse greater competitive vitality in the banking system. To achieve this objective, the “Narsimhan Committee” was formed. The Narsimhan Committee report suggested wide ranging reforms for the Indian banking sector in 1992, including the important one to introduce internationally accepted banking practices so as to enable Indian banks to achieve service excellence. The Committee recommended a liberal policy towards the entry norms of private sector banks and foreign banks into the Indian banking sector.

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