India recently has topped the charts of countries with highest mobile users in the world. This position has remarkable effect on mobile phone sellers in the world that are trying to enter Indian market to sell their mobile handsets to Indian users. With growing world of smart phones, every day new features are introduced in mobile handsets to outshine the competitors. Today’s mobile handsets have defeated the very purpose of only speaking and listening on the phone in olden days. Now mobile phones are miniature globe that people are carrying in their pockets. With a flood of brands growing day by day it has become important for customers not to follow every brand but to stay loyal with one to be safeguarded against exploitation. Through this study, an effort has been made to study various aspects of Brand Loyalty that affect consumer’s buying decision.