( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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TOURISM AND IMPACT ON TRADITIONAL CULTURE

    2 Author(s):  AMAN KUMAR , VISHAL VASUDEVA

Vol -  6, Issue- 4 ,         Page(s) : 152 - 156  (2015 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Cultural/heritage tourism is the fastest growing segment of the tourism industry because there is a trend toward an increased specialization among tourists. This trend is evident in the rise in the volume of tourists who seek adventure, culture, history, archaeology and interaction with local people. The recent studies about cultural/heritage tourism focused on the characteristics of tourists who visited cultural/heritage destinations. The study attempts to investigate the relationship between cultural/heritage destination attributes and tourist satisfaction, and to identify the relationship between cultural/heritage destination attributes and tourist satisfaction in terms of selected tourists’ demographic characteristics and travel behavior characteristics.

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