( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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CORPORATE SOCIAL RESPONSIBLITY (CSR)

    1 Author(s):  MAMTA

Vol -  6, Issue- 3 ,         Page(s) : 155 - 164  (2015 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Corporate Social Responsiblity (CSR) refers to the way a company undertakes activities that positively affect the well-being of employees, local communities, the enviroment and society as a whole. These action are expected to earn the trust and respect from all the stakholders. In the banking sector, customers are given priority since their deposits and loan transactions are considered to have a significant impact on the profits made. The service provided by the employees is critical in increasing customer retention and attaracting new customers. It is therefore important that management should balance the attention given to employees' vis-a-vis customers and other stakeholders in the existing CSR policies and activities. Corporate social responsibilty motivate the employee to do more work.

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