BEING GLOCAL - IN SEARCH OF IDENTITY IN THE AGE OF GLOBALISATION
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Author(s):
MS. DEBAHUTI BRAHMACHARI
Vol - 6, Issue- 4 ,
Page(s) : 145 - 151
(2015 )
DOI : https://doi.org/10.32804/IRJMSH
Abstract
It began merely through the economic route, where resources were exchanged in order to exert economic influence over other nations. Globalization has been majorly defined through its economic phenomenon, it is obvious that “humans on all frontiers are being forced either to shift their ideational systems radically and quickly or to live in a thought-world that no longer fits the way their world is” (Keesing&Keesing 1971). Further, Keesing clarifies that as ‘rewards of economic development become universal aspiration’; values are sacrificed at all costs. The era of globalisation as known today has actually led to a form of cultural integration which has embraced political, social and cultural homogenization on a global scale. But the question that rises is how far has this process of worldwide integration been all inclusive in its nature? The basic definition of globalisation tried to capture this hasty social change where all forms of social and cultural life could no longer be identified as separate identities within clear boundaries.
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