( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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SOCIAL MEDIA MARKETING TRENDS

    1 Author(s):  VIKAS KUMAR

Vol -  6, Issue- 3 ,         Page(s) : 319 - 324  (2015 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good. Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programs that are effective, efficient, equitable and sustainable. by the Boards of the International Social Marketing Association, European Social Marketing Association, and Australian Association of Social Marketing. In February 2012 iSMA and ESMA began an iterative and inclusive process to develop a consensus definition of Social Marketing. A working group was formed to lead this work on behalf of iSMA and ESMA. In April 2013 the AASM agreed to participate and contribute to this process.

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