Impulsive nature of Indian consumer in selecting ice cream creates a great challenge for Ice cream Company to attract them and retain them. There is huge opportunity for organized as well as unorganized player in the industry. The purpose of this paper is to analyze the various attribute that different buyer seeks while making purchase of ice cream of different flavor and quality for different purposes altogether with significant differences in favorite brand, color, taste, price and place of buying etc. The present study made an attempt to analyze the attributes contributes towards buying behavior for Ice-Cream by individual person of Bhubaneswar city in Odisha. Present study is based on both primary data and secondary data. Samples are collected through convenience sapling technique. From this study it is found that taste, friends are contributing more to influence consumer purchase decision towards ice cream.