( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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CHILDREN AND PARENTS BEHAVIOUR WITH RESPECT TO EXPOSURE OF TELEVISION ADVERTISEMENT: A STUDY WITH SPECIAL REFERENCE TO PURCHASING OF PRODUCT

    2 Author(s):  ROHAN SHARMA , DR. SAYEED-UZ-ZAFAR

Vol -  5, Issue- 1 ,         Page(s) : 557 - 563  (2014 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The present research aims to study the children and parents behaviour with respect to exposure of television advertisement. 300 subjects were taken from the different areas of Punjab (Jalandhar, Ludhiana, Phagwara & Amritsar). Various aspects of buying behaviour & television viewing pattern were taken into consideration. The analysis was done on the basis of correlation & t-test, the result shows that television advertising put huge impact on children’s buying behaviour. The other aspects of behaviour were also discussed in the paper.

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