( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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MARKET ORIENTATION AND CUSTOMER ORIENTATION

    1 Author(s):  SUNIT VIJ

Vol -  6, Issue- 1 ,         Page(s) : 601 - 605  (2015 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

A customer-oriented organization places customer satisfaction at the core of each of its business decisions. Customer orientation is defined as an approach to sales and customer-relations in which staff focus on helping customers to meet their long-term needs and wants. Here, management and employees align their individual and team objectives around satisfying and retaining customers. This contrasts, in part, with a sales orientation, which is a strategic approach where the needs and wants of the firm or salesperson are valued over the customer.

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