( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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THE INFLUENCE OF TRADITIONAL BOAT RACES IN TOURISM DEVELOPMENT IN KERALA WITH SPECIAL REFERENCE TO ALAPPUZHA DISTRICT

    1 Author(s):  DR. JEEMON JOSEPH

Vol -  6, Issue- 12 ,         Page(s) : 6 - 11  (2015 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Today, in Alappuzha, boat races contribute significantly to the cultural and economic development of the district. The aquatic festivals have a major impact on the development of cultural tourism in Alappuzha. The boat race organizers are now popularizing the historic song Vanjippattu to attract tourists and trying to create the cultural image of Kerala in the minds of the tourists.

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