( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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COMPARITIVE STUDIES OF MARKETING STRATEGIES ADOPTED BY MEDICINAL COMPANIES – QUALITATIVE STUDY

    2 Author(s):  PRASAD JUMADE , DR A.K. MANSURI

Vol -  6, Issue- 12 ,         Page(s) : 42 - 51  (2015 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

All the medicinal companies have adopted their marketing strategies according to the need of market because 100% positive response has been given by the respondents. 54% Allopathic companies prepared their marketing strategies in accordance to the needs of the patient. 90% of Ayurvedic medicinal companies have adopted their marketing strategies in accordance with the needs of the patients. Homeopathic medicinal companies has given 100 % acceptance that whatever marketing strategy has adopted by their medicinal company is all for the needs of the patients.

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