( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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A STUDY ON FACTORS INFLUENCING CUSTOMER LOYALTY IN INSURANCE SECTOR, GOBICHETTIPALAYAM

    3 Author(s):  DR.R.SHANTHI , K.M.P. THAMARAI , E.MANIMEKALAI

Vol -  6, Issue- 12 ,         Page(s) : 68 - 85  (2015 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The Indian insurance industry has moved into a more competitive arena with the arrival of private players in the market. Even though the Life Insurance Corporation of India reigns supreme in terms of market share, private companies are gearing up to woo the consumer. Any new player entering the insurance business would try to differentiate its products offering, but it is the service delivery system which would become the key differentiator. The main is to identify the most influencing factors on customer loyalty concerned in Insurance market. The research design used is descriptive. 200 policy holders are selected from the most populated blocks of Gobichettipalayam Taluk. Appropriate statistical tools are used for analysis.

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