( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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CREATIVE EXCELLENCE IN ADVERTISING

    2 Author(s):  MR SHANTI SWAROOP CHAUHAN , DR DEVARAJ BADUGU

Vol -  7, Issue- 1 ,         Page(s) : 21 - 33  (2016 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Advertisement is an inevitable part of marketing without which selling of any product or service is incomplete, the best way of brand building in the market is only possible through advertising. Basically it is all about to make known to the others what is to be sold. Everyone who provides a service or product to society must make that service or product known to people in order to be utilized, making it known is a necessary part of providing it.

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