( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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GROWTH OF ONLINE SHOPPING IN INDIA

    1 Author(s):  SHALU MADAAN

Vol -  7, Issue- 3 ,         Page(s) : 142 - 147  (2016 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Marketing is at the core of all business activities. Without marketing, organizations cannot sell and without sales there is no revenue and without revenue people cannot run businesses. Most of the people prefer to buy the products online. India Ranks 3rd after China in terms of increasing Online shopping trend. The evolution of online shopping has opened the door of opportunity to exploit and provide a competitive advantage over firms. This paper analyzed the growth of online shopping in India. The main aim is to provide theoretical contribution in understanding the present status of online shopping and explores the advantages to consumers by online shopping.

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