( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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RELATION BETWEEN ORGANIZATIONAL DEVELOPMENT AND MEDIA COMMUNICATION MANAGEMENT

    2 Author(s):  PAWAN KUMAR SAXENA , DR. DEVESH KUMAR

Vol -  6, Issue- 2 ,         Page(s) : 374 - 377  (2015 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Media management aims to build a bridge between the general management theory and the specificities of the media industry; the field is far from being clearly defined or cohesive. Strategic management that has emerged in the media management field is based on the ecological niche theory from the biological sciences. Organizational culture in media industry shapes decisions, determines priorities,

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