( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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IMPACT OF NEWSPAPER ADVERTISEMENT ON MARKETING OF PRODUCTS AND CONSUMER PERCEPTION

    2 Author(s):  PRASHANT GULHANE ,DR. R.K. CHAM

Vol -  7, Issue- 5 ,         Page(s) : 76 - 81  (2016 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Advertising is any paid form of non-personal communication about an organization or its product to a target audience through a mass/broadcast medium by an identified sponsor. It should be observed that for any promotional activity to be called advertisement it must be paid for. The current study analyzes the impact of the newspaper advertisement on marketing of Products and thus its assessment of the effectiveness of the advertisement. The study also compares human perception of a newspaper advertisement versus the intended perception of that advertisement. The advertisements used for the study ranged from products to services. Resnik and Stern criteria were used to evaluate the level of advertising information provided in the newspaper advertisement. The study revealed that 40% advertisements

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