( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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ROLE OF MEDIA IN SHAPING THE IMAGE OF WOMEN

    1 Author(s):  KALPANA KUMARI

Vol -  7, Issue- 3 ,         Page(s) : 292 - 296  (2016 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

In earlier times media was known as the mirror of social realities when we were totally dependent on the Radio / Transistor and the print media. In course of time television entered as one of the most effective means of audio- visual communication and was thoroughly exploited by media houses for their commercial gains only. This prominent and the most powerful media tool is capable of converging and motivating the masses forcefully and effectively to the benefit of profit oriented media companies. This has polluted the spirit of art and true art which has become just ephimeral entertainment making the artists a bunch of brand promoters. The aim of the television shows has never been to shape or influence the women's image.

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