( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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FEASIBILITY OF TRADITIONAL MILK DELIVERY CHANNEL; A STUDY OF MILKMAN’S IN PUNJAB

    1 Author(s):  MITHILESH KUMAR PANDEY . DR. PRADEEP SAXENA . DR. NAND LAL MISHRA

Vol -  7, Issue- 5 ,         Page(s) : 193 - 213  (2016 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Milkman’s are a part of service industry in terms of supply chain of milk from producers to customers. Their role extends beyond just supplying the milk to milk marketing as they act as intermediaries also. Over the period other systems such as Cooperatives and Private dairies have found their place in milk supply chain. The purpose of this study was to understand the viability of traditional milk delivery system. Research Design/Methodology- This paper is based on various literatures and articles published in journals and magazines. Along with this a quantitative approach is also used in which a sample of 102 milkman’s as respondents is drawn and the data collected has been analyzed with the help of various statistical techniques.

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