( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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AN ANALYTICAL STUDY OF CORPORATE SOCIAL RESPONSIBILITY INITIATIVES TAKEN BY SELECTED PUBLIC COMPANIES: HEC, CCL, SAIL

    1 Author(s):  ANANYA SINGH . DR. PAVITRA SHRIVASTAVA

Vol -  7, Issue- 10 ,         Page(s) : 5 - 12  (2016 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The primary reason for the study is to break down the corporate social obligation (CSR) exercises did by select Public and Private segment organizations to associate emotionally with their clients in 2013 - 14. Given the undeniable part that feelings play in work and regular day to day existences, now notwithstanding companying division has acknowledged it however the researchers has given no significance to the point till date in retail companying area. Furthermore, examine takes a gander at relative investigation of a portion of the regular emotional activities taken by top driving organizations like SAIL, CCL and HEC to interface emotionally with their clients and how far it is perceived by their particular clients. In conclusion, to know is there any distinction in the assessment of the select Public and Private Division organization clients for the same.

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