Social media is one of the powerful emerging tools across the globe. India is experiencing a rapid growth in the ICT sector since 1990’s and expanded since 2000. The use of social networking sites like Facebook Twitter, LinkedIn has become one of popular ways of socializing. According to the research report of PEW research centre’s internet project survey 2014, the growth of cell phones, especially smart phones, has made social networking just a finger tap away. Fully 40% of cell phone owners use a social networking site on their phone, and 28% do so on a typical day. India ranks second in Facebook and third in Twitter usage. These social networking sites not only pave a way for communicating across the globe but they have played a major role in empowering women, encouraging the civic participation among women in Western, Middle East and Asian countries. This paper focuses on how social media can be used wisely to empower women in a conservative culture like India. It also discusses the pros and cons of social media participation.