( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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CULTURAL HERITAGE TOURISM: AN EMPIRICAL STUDY OF TOURIST SATISFACTION AND POTENTIONAL OF CULTURAL TOURISM DEVELOPMENT IN WEST BENGAL, INDIA.

    2 Author(s):  MANISH RAI, DR. SARAS VERMA

Vol -  7, Issue- 11 ,         Page(s) : 232 - 244  (2016 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Cultural Heritage is a vital part of the Tourism product and is one of the energetic factors that can develop the competitiveness of a tourism destination. Cultural Heritage Tourism is one of the largest and fastest growing global tourism markets and it covers all aspects of travel that provide an opportunity for visitors to learn about other areas’ history, culture and life style. The present investigated the relationship between tourists’ satisfaction and the attributes of cultural heritage destinations in West Bengal (WB). The area of the study at selected cultural heritage destinations of West Bengal, which is located in eastern India and the data of this study have been collected from the on-site survey method at Victoria Memorial Hall, Belur Math, Chandan Nagar, Hazarduari, Shanti Niketan, Bishnupur. These destinations are highly of the rich cultural heritage of the State of West Bengal. The sample population for this study was composed of tourists who visited in these places in between January 2014 and February 2014. In this study we have 159 observations and are analyzed using the Statistical Package for Social Sciences (SPSS) version 16. On the factor score we run regression analysis and get the result R² value 1.000 and 0.999 which are approaching 1 and are reasonably well, it means the variables of factor 1 and factor 2 have great influence on the tourists’ satisfaction at cultural heritage destinations in WB.

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