( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 168    Submit Your Rating     Cite This   Download        Certificate

GREEN MARKETING AND ITS IMPACT ON CONSUMER BUYING BEHAVIOR

    1 Author(s):  SHAILI SONI

Vol -  8, Issue- 6 ,         Page(s) : 20 - 26  (2017 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

This study aims to give information about the effect of green marketing on customers purchasing behaviors. First of all, environment and environmental problems, one of the reason why the green marketing emerged, are mentioned, and then the concepts of green marketing and green consumer are explained. Then together with the hypothesis developed literature review has been continued and studies conducted on this subject until now were mentioned. In the last section, moreover, questionnaire results conducted on 540 consumers in Istanbul are evaluated statistically. According to the results of the analysis, environmental awareness, green product features, green promotion activities and green price affect green purchasing behaviors of the consumers in positive way.

1. Pavan Mishra and payal sharma, green marketing in India: emerging opportunities and challenges.
2. journals of engineering science and management education, vol. 3. 2010/9-14.2. J.A. Ottman. Et al, “avoding green marketing myophia”, environment, vol-48, june-2006 
3. Oyewole, P. (2001). Social Costs of Environmental Justice Associated with the Practice of Green Marketing. 
Journal of Business Ethics, 29(3), Feb, pp. 239-252. Aracioglu, Burcu, Tatlidil, Rezan. 2009.“Tüketicilerin Satin Alma DavranisindaÇevre Bilincinin Etkileri” Ege Akademik Bakis, 9 (2): 435-461Aslan, Filiz.2007. “Yesil Pazarlama Faaliyetleri Çerçevesinde Kafkas Universities.
 

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details