Books:
1. Kotler Philip, Marketing Management: Analysis, Planning, impleation and control” Prentice Hall, New Delhi 1994
Articles:
2. Oats Barbara, Shufeldt, Lois and Vaught, Robby (1990). A Psychographic study of the elderly and retail store attributes. Journal of consumer marketing, 13(6), 14-27.
3. Carpenter, M. Jason and Moore, Marguerite (2006). Consumer demographic, store attributes and retail format choice in the U.S. grocery market. International journal of retail and distribution, 34(6), 434-4
4. Jin, Byoungho Park, Yong Jin and Ryo, Sang Jay (2012). Comparison of Chinese and Indian consumers evaluative criteria when selecting denim jeans: A conjoint analysis. Journal of fashion marketing and Management, 14(1), 180-194.
5. Sunita Sikri and Dipti Wadhwa (2012). “Growth and Challenges of Retail industry in India : An analysis” Asia Pacific Journal of Marketing and Management Review, 1(1) ISSN 2319-2836.