( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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A STUDY OF SALES PROMOTION OFFERS ADOPTED BY ORGANIZED RETAIL OUTLET IN NCR

    2 Author(s):  TILAK SETHI, NEELAM RANI

Vol -  7, Issue- 12 ,         Page(s) : 250 - 262  (2016 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Retailing is growing at a rapid pace in India and has been reported as one of the top five fastest growing retail destinations globally. It accounts 14-15% (Corporate Catalyst) 0f India’s GDP and second largest source of employment after agriculture. Traditionally, retailing was dominated by unorganized retail but now scenario is changed organized retailing developing in rapid pace. NCR region is hub of organized retail and consumers in NCR region are more aware. So, attract to consumer retailers made different type of strategies.

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