( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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EFFECT OF PRICE AND PACKAGING OVER QUALITY OF THE PRODUCT

    1 Author(s):  JYOTI YADAV

Vol -  7, Issue- 12 ,         Page(s) : 277 - 282  (2016 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

This is a true fact to consider that pricing and packaging has become a trend of the modern competitive market. Considering this, there are some analysts who preserve an opinion that clients have to keep away from over packed and expensive merchandise even as others consider consumers should not keep away from over packed products. This paper will deliver assertion on each sides of the contention before deducing a reasonable conclusion.

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