( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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PRODUCT PLACEMENT IN VIDEO GAMES

    1 Author(s):  SHIKHA GARG

Vol -  8, Issue- 4 ,         Page(s) : 144 - 154  (2017 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Product placement is the process of putting up the product or name of brand into the communication media with the objective of promoting that brand or product in return of some form of compensation from the company. The purpose of this paper is to examine product placement in video games and its managerial implications.

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