Today the marketing environment has become more focused and the improvement of information technology has led to the development of several multi-media services which have provided new communication tools to the advertisers. From past few years marketers have been using product placement to advertise their products. Most of the time audiences are unable to understand that they are watching an advertisement, receiving advertising messages and their behaviour is getting affected by coming in contact with those product placement and this raise questions on the ethicality of the product placement as the advertisers take advantage of consumers’ ignorance and influence their attitude and buying behaviour. Product placement is the deliberate fusion of commercial content (i.e. advertising) into a non-commercial one (i.e. entertainment product placement makes use of several sources such as films, broadcast and cable television programs, computer and video games, blogs, music videos/DVDs, magazines, books, comics). The purpose of this paper is to examine product placement on blogs.