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PRODUCT PLACEMENT IN MOVIES
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Author(s):
SHIKHA GARG
Vol - 8, Issue- 5 ,
Page(s) : 201 - 207
(2017 )
DOI : https://doi.org/10.32804/IRJMSH
Abstract
Product placement is the process that integrates an advertiser’s product into T.V. shows and movies for clear on screen visibility. It is the part of rapidly expanding entertainment industry reaching millions of people through movies, television and videos. Brands and popular Indian cinema have aligned quiet famously, and the trend of in-film advertising is gaining ground as producers and advertisers see long term benefits. The purpose of this paper is to examine product placement in movies and its managerial implications.
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