( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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A STUDY ON INVESTOR’S PERCEPTION TOWARDS MUTUAL FUNDS WITH SPECIAL REFERENCE TO COCHIN CITY

    1 Author(s):  AKHIL SEBASTIAN

Vol -  8, Issue- 3 ,         Page(s) : 130 - 137  (2017 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

In today’s competitive environment, different kinds of investment avenues are available to the investors. All investment modes have advantages & disadvantages. An investor tries to balance these benefits and shortcomings of different investment modes before investing in them. Mutual funds are one among them. Despite the advantages linked with mutual funds, people still prefer to invest their money independently. So far mutual funds have not been able to introduce the schemes which are suitable to the needs of the farmers, small entrepreneurs and merchants to tap target customers. The interesting thing is that mutual funds are the most misunderstood financial products in India. Mutual fund industries are also not making efforts in investor awareness programmes which are the need of the day. Therefore, there is a an urgent need to look into the awareness and perception of mutual funds among investors

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