( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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THE IMPACT OF INFORMATION AND COMMUNICATION REVOLUTION ON THE BUSINESS OPERATIONS OF DISTRIBUTORS OF CLASS 1 UA/TOWNS OF INDIA.

    1 Author(s):  MRS. SUKOMAL AGARWAL

Vol -  8, Issue- 11 ,         Page(s) : 199 - 209  (2017 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The Information and Communication Revolution is considered as the Fourth Industrial Revolution that has taken the world in its stride. When we discuss about IT Revolution there appears an image of a highly educated and sophisticated groups and conglomerates who actually constitute a very small percentage of the world population. As far as India is concerned, it resides in villages. We would not be able to know the extent of IT Revolution in India unless we carry out research methodologies in areas other than the tier-I and tier-II cities. This research paper gives an insight into the extent and impact of ICT (Information and Communication Technology)Revolution, as we call it in India, on the business operations in the small towns of India .The research was carried out by way of questionnaires and interviews of Distributors of a commercial town of north-east, India. The questions comprised of the extent of use of IT in their business operations, benefits they derive, their fears and suggestive measures on part of administration and government to make general public better equipped. Technology in business is a growing necessity. As the years go by, the business world is leaning more and more toward it, making it almost impossible to separate the two from each other. Innovation breeds business, and since technology paves the way for it, it can be gathered here that business needs technology to be sustained. Some of actions of technology in business include accounting systems, management information systems, point of sales systems, and other simpler or more complicated tools. With the automated processes that technology can provide, productivity reaches a higher level. This is due to the minimal resources consumed in processing business activities, and faster services delivered to more clients and customers. Information is also stored with ease and integrity. Technology in business made it possible to have a wider reach in the global market. The basic example is the Internet, which is now a common marketing tool to attract more consumers in availing products and services offered by various businesses. This Research paper aims at drawing the attention towards the fact that the Business houses of small towns need to be equipped with extensive awareness, training and upgradation programmes to bring them at par with IT enabled businesses of developed regions of the world.The Information and Communication Revolution is considered as the Fourth Industrial Revolution that has taken the world in its stride. When we discuss about IT Revolution there appears an image of a highly educated and sophisticated groups and conglomerates who actually constitute a very small percentage of the world population. As far as India is concerned, it resides in villages. We would not be able to know the extent of IT Revolution in India unless we carry out research methodologies in areas other than the tier-I and tier-II cities. This research paper gives an insight into the extent and impact of ICT (Information and Communication Technology)Revolution, as we call it in India, on the business operations in the small towns of India .The research was carried out by way of questionnaires and interviews of Distributors of a commercial town of north-east, India. The questions comprised of the extent of use of IT in their business operations, benefits they derive, their fears and suggestive measures on part of administration and government to make general public better equipped. Technology in business is a growing necessity. As the years go by, the business world is leaning more and more toward it, making it almost impossible to separate the two from each other. Innovation breeds business, and since technology paves the way for it, it can be gathered here that business needs technology to be sustained. Some of actions of technology in business include accounting systems, management information systems, point of sales systems, and other simpler or more complicated tools. With the automated processes that technology can provide, productivity reaches a higher level. This is due to the minimal resources consumed in processing business activities, and faster services delivered to more clients and customers. Information is also stored with ease and integrity. Technology in business made it possible to have a wider reach in the global market. The basic example is the Internet, which is now a common marketing tool to attract more consumers in availing products and services offered by various businesses. This Research paper aims at drawing the attention towards the fact that the Business houses of small towns need to be equipped with extensive awareness, training and upgradation programmes to bring them at par with IT enabled businesses of developed regions of the world.

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