( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

Impact Factor* - 6.2311

Don’t waste efforts in publishing without DOI. Get proper indexation and citation to the article by publishing it with a journal that is assigning DOI to your work

**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 33    Submit Your Rating     Cite This   Download        Certificate


    1 Author(s):  M H SNEHA PHILOMENA

Vol -  9, Issue- 11 ,         Page(s) : 90 - 95  (2018 ) DOI : https://doi.org/10.32804/IRJMSH


Organizations are vulnerable to change. They need to develop strategies to compete both in domestic and global market. If organizations have to sustain in long run they have to continuously make changes in their strategies. Competitive market pressurizes organizations to make rapid changes in their strategies. But continuous updating in strategiesaffect organization’s culture, structure, productivity and outcomes.

  1. Carnall C A (1986), “Managing strategic change: An integrated approach”, Long Range Planning, Vol. 19, No. 6,pp. 105-115.
  2. Chittoor R, Ray S, Aulakh P S, and Sarkar M B (2008) “Strategic responses to institutional changes: „Indigenous growth‟ model of the Indian pharmaceutical industry” Journal of International Management, Vol. 14, No. 3, pp. 252-269.
  3. Ireland R D, Hoskisson R E, and Hitt M A (2010), Strategic Management, CengageLearning India Private Limited:India.
  4. Johnson G (1992), “Managing strategic change─ strategy, culture and action”, Long range Planning, Vol. 25, No. 1,pp. 28-36.
  5. Robbins S P (2003), Organizational Behavior, Pearson Education: Singapore.
  6. Zheng W, Yang B, and McLean G N (2010).“Linking organizational culture, structure, strategy, and organizational effectiveness: Mediating role of knowledge management.”Journal of Business Research, Vol. 63, No. 7, pp. 763- 771.

*Contents are provided by Authors of articles. Please contact us if you having any query.

Bank Details