( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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    1 Author(s):  M H SNEHA PHILOMENA

Vol -  9, Issue- 11 ,         Page(s) : 90 - 95  (2018 ) DOI : https://doi.org/10.32804/IRJMSH


Organizations are vulnerable to change. They need to develop strategies to compete both in domestic and global market. If organizations have to sustain in long run they have to continuously make changes in their strategies. Competitive market pressurizes organizations to make rapid changes in their strategies. But continuous updating in strategiesaffect organization’s culture, structure, productivity and outcomes.

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