International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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ASSESSING THE IMPACT OF CUSTOMER PREFERENCE TOWARDS NBFC WITH SPECIAL REFERENCE TO BAJAJ FINSERV, TAMILNADU
3 Author(s): DR.K.G.NALINA, B.PALANIVELRAJAN,
Vol - 9, Issue- 1 , Page(s) : 177 - 189 (2018 ) DOI : https://doi.org/10.32804/IRJMSH
In the present economic system of India, NBFCs have assumed a significant role in providing accessible and reasonably priced financial services. Bajaj Finserv Limited (BFS) is the holding company for the various financial services businesses under the Bajaj group serves millions of customers in the financial services space by providing solutions for asset acquisition through financing, asset protection through general insurance, family protection and income protection in the form of life and health insurance and retirement and savings solutions. BFS participates in the financing business through its 54.99% holding in Bajaj Finance Limited (BFL) and in the protection business through its 74% holding in two unlisted subsidiaries, Bajaj Allianz General Insurance Company Limited (BAGIC) and Bajaj Allianz Life Insurance Company Limited (BALIC).