( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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A STUDY OF CONSUMER PREFERENCE AND BUSINESS DEVELOPMENT FACTORS OF HT MEDIA LTD

    2 Author(s):  SWATI WATTS, PUNEET PANDEY

Vol -  10, Issue- 1 ,         Page(s) : 69 - 84  (2019 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Hindustan Times is one of the leading media agency in the country. It was a different experience talking to clients who already exist in the market competition regarding targeting customers but still it was a learning experience of pitching to the clients and getting an idea about the local business and how a publication house works.The purpose and the whole agenda of doing this was to get in touch with different segmentation of the market as well as understand the business of the publication house in dealing with each vertical/sector clients.

  1. Marketing: Philip Kotlar,Marketing Management
  2. Marketing research: Malhotra Naresh Kumar, Marketing Research & Applied Orientation
  3. Business research:Cooper  Donald R. and Schindler Ramila S., Business Research Method.
  4. www.htmedia.com
  5. www.google.com
  6. www.thehindu.com
  7. www.mint.com
  8. www.dainikjagran.com

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