( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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    1 Author(s):  DR. JONATHAN.S.JOSEPH

Vol -  10, Issue- 1 ,         Page(s) : 120 - 128  (2019 ) DOI : https://doi.org/10.32804/IRJMSH


Understanding the environment within which the business has to operate is very important for running a business unit successfully at any place. Because, the environmental factors influence almost every aspect of business, be it its nature, its location, the prices of products, the distribution system, or the personnel policies. Hence it is important to learn about the various components of the business environment, which consists of the economic aspect, the socio-cultural aspects, the political framework, the legal aspects and the technological aspects etc. the concept of business environment, its nature and significance and the various components of the environment

1. www.mbaofficial.com/.../business-environment/what-is-business-environment-explain...2011
2. https://www.quora.com/profile/Atul-Khurana-3

3. http://www.yourdictionary.com/business-environment)
4. http://www.businessdictionary.com/definition/business-environment.html
 5. http://www.academia.edu/10426875/MODULE_-3_Business_Around_Us_Notes

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